Mirabel Technologies Expands Audience Development Capabilities in Marketing Manager

New tools for smarter data collection, deeper engagement, and streamlined campaign execution—all within one CRM

Mirabel Technologies, a leading provider of CRM and marketing automation solutions for publishers and media companies, is pleased to announce the expansion of audience development features within its audience development platform, Marketing Manager.

Designed to help media professionals grow and engage their audiences more efficiently, the latest enhancements offer powerful tools for collecting, managing, and acting on subscriber data—without the need for third-party systems or complex integrations.

“At Mirabel Technologies, our goal is to simplify the way our clients connect with their audiences,” said Mark McCormick, President of Mirabel Technologies. “These new audience development features make it easier to gather actionable data, personalize outreach, and build lasting relationships—all from within their CRM.”

Highlights of the Audience Development Features Include:

• Third-Party Data Collection Integration: Seamlessly collect, store, and manage subscriber and ad sales data from external sources, eliminating the need for manual imports or multiple software platforms.

• Custom Surveys & Dynamic Forms: Build branded surveys using an intuitive Form Builder. Create dynamic logic to tailor questions based on previous answers, embed surveys on your website, or send them via custom landing pages for targeted feedback.

• Poll Campaigns: Engage your audience directly through email polls. Customize poll sections, display instant results or redirect users to a Thank You page, and re-target non-respondents to boost participation.

• Popup Landing Pages: Capture leads and promote key campaigns with attention-grabbing popups triggered by user behavior on your site. Perfect for promotions, re-engagement, or growing newsletter lists.

• Progressive Forms: Collect detailed subscriber information over time without overwhelming users. Tie forms to automated workflows and gradually build complete user profiles to improve targeting and segmentation.

• Website Tags & Subtags with AI Assistance: Tag web content manually or let Media Mate—Mirabel’s integrated AI assistant—analyze and auto-tag content across your website. These tags sync directly with Marketing Manager for advanced segmentation and personalization.

Marketing Manager is available through direct integration with our all-in-one CRM platforms: Magazine Manager, Newspaper Manager, and Digital Media Manager, making audience development and marketing automation even easier—no more importing, exporting, or risking data inconsistencies. By consolidating all audience development tools into one cohesive platform, Marketing Manager eliminates the inefficiencies of managing disjointed systems—making campaign execution faster, smarter, and more effective.

To learn more about how these new features can support your audience growth and engagement strategy, contact Mirabel Technologies for a personalized demo.